Whether or not you consciously focus on it, you have a personal brand, and this affects how others in the workplace, the pub or even in the street perceive you. You communicate your brand through your dress sense, your make up, your hair, the way you sit and walk and how you carry yourself. Your personal brand shows those you interact with what you have to offer and what they should expect. The image also establishes you as someone worth hiring when it comes to job hunting.

To avoid making a negative impression with your chosen brand, take time to analyse what your brand is, and develop the image you portray to potential employers, colleagues and clients.

Here are some tips on the areas you might want to concentrate on:

• Write a list of the distinct characteristics, skills and talents you possess and can offer an employer. Avoid common characteristics that many people use to describe themselves. Focus on concrete attributes that you are proud to offer, such as the ability to anticipate and solve problems before they arise or your ability to slash a project budget without sacrificing quality.

  Identify the type of image or brand you want to portray to others

• Decide what you want others to see or think when they hear your name. For example, in merchandising, you will want people to think of you as calm, commercial and a strong communicator.

• Ask those around you what they think your brand is, and what messages you’re sending out to the world.

• Have a look at your wardrobe and consider what your clothes, jewellery and shoes say about you. Are they fashionable? Or smart? A bit kooky? Decide which pieces work together to create your chosen brand. Look at your make up collection and edit it so you’re happy with the image you’re portraying.

• Search for yourself online to see what type of Internet presence you have – does what you find align itself with the brand you’re shaping? Review the results to ensure they align with your brand. If possible, remove or modify websites and online profiles that go against your brand i.e. LinkedIn, Facebook, Twitter, Pinterest, Instagram, etc.

• Hone your skills and knowledge as necessary to establish yourself as an expert in your field. Stay current with new trends and education to maintain your status. All of these achievements and accolades will help to further your brand.

• Network and get involved in the industry; there are many events which will not only allow you to meet new people but they’re also free – all are great for promoting brand YOU.