Cookie Policy

This Cookie Policy describes how AQUAretail uses cookies to provide, customise, evaluate, improve, promote and protect our services. If you have any comments or questions about this Cookie Policy, feel free to contact us at mary@aquaretail.co.uk  

Cookies are small pieces of text sent to your browser when you visit a site. They serve a variety of functions, like enabling us to remember certain information you provide to us as you navigate between pages. We use cookies for the following purposes:

·         Authentication, customisation, security and other functions. Cookies help us verify your account and device and determine when you’re logged in, so we can make it easier for you to access the services and provide the appropriate experiences and features. We also use cookies to help prevent fraudulent use of login credentials and to remember choices you’ve made on the services.

·         Performance and Analytics. Cookies help us analyse how our services are being accessed and used, and enable us to track performance of the services. For example, we use cookies to determine if you viewed a page or opened an email. This helps us provide you with information that you find interesting.

·         Third Parties. Third Party Services may use cookies to help you sign into their services from our Services. Any such third-party cookie usage is governed by the policy of the third party placing the cookie.

·         Opting Out. You can set your browser to not accept cookies, but this may limit your ability to use the Services.

We may update this Cookie Policy from time to time. When we make changes, we’ll update the “Effective Date” at the top of the Cookie Policy and post it on our sites. We encourage you to check back periodically to review this Cookie Policy for any changes since your last visit.

Privacy Policy

Thanks for visiting AQUAretail. We respect your privacy. When it comes to your personal information, we believe in transparency, not surprises. That’s why we’ve set out what personal information we collect, what we do with it and your choices and rights.

AQUAretail will never sell your personal information to a third party.

By using AQUAretail’s services, you confirm you have agreed to the Terms of Service and read and understood this Privacy Policy and our Cookie Policy.

 1. Key terms

In our Privacy Policy, when we refer to “Users”, we mean our customers who use our services, including visitors to our site.

2. How does this Privacy Policy apply?

This Privacy Policy describes what we do with personal information that we collect and use for our own purposes, such as your account information and information about how you use and interact with our services, including information you submit to us.

We use cookies. Our Cookie Policy describes what we do in that regard.  

 3. Personal information we collect

We collect various personal information regarding you or your device. This includes the following:

·         Information you provide to purchase from us or create an Account, specifically email address, first name, last name and street address. If you purchase from us, we receive a portion of your payment information from our payment processor (such as the last four digits, the country of issuance and the expiration date of the payment card.

·         Your marketing preferences.

·         The emails and other communications that you send us.

·         Information you share with us in connection with surveys, contests or promotions.

·         Information from your use of our services. This includes: IP addresses, preferences, web pages you visited prior to coming to our site, information about your browser, network or device (such as browser type and version, operating system, internet service provider, preference settings, unique device IDs and language and other regional settings), information about how you interact with our services (such as timestamps, clicks, scrolling, browsing times, searches, transactions, referral pages, load times, and problems you may encounter, such as loading errors).

4. How we collect personal information

We obtain personal information from various sources. We do this in two ways:

·         You provide some of it directly (such as by registering for an Account).

·         We record some of it automatically when you use our services (including with cookies).

We’ve described this in more detail below.

a. Personal information you provide

When you use our services, we collect information from you in a number of ways. For instance, we ask you to provide your name and email address to register and manage your Account. We also maintain your marketing preferences and the emails and other communications that you send us. You might also provide us with information in other ways, including by responding to surveys, submitting a form or participating in contests or similar promotions.

b. Personal information obtained from your use of our services

When you use our services, we collect information about your activity on and interaction with the services, such as your IP address(es), your device and browser type, the web page you visited before coming to our sites, what pages on our sites you visit and for how long and identifiers associated with your devices. If you’ve given us permission through your device settings, we may collect your location information in our mobile apps.

Some of this information is collected automatically using cookies and similar technologies when you use our services. Some of this information is similarly collected automatically through your browser or from your device.

 5. How we use your personal information

We use the personal information we obtain about you for the following purposes:

·         Provision of our services. Create and manage your Account, provide and personalise our services, process payments and respond to your inquiries.

·         Communicating with you. Communicate with you, including by sending you emails about your transactions and service-related announcements.

·         Surveys and contests. Administer surveys, contests and other promotions.

·         Promotion. Promote our Services and send you tailored marketing communications about products, services, offers and. For example, we may send different marketing communications to you based on your purchases or what we think may interest you based on other information we hold about you.

·         Advertising. Analyse your interactions with our services and third parties’ online services so we can tailor our advertising to what we think will interest you.

·         Improving our services. Analyse and learn about how the services are accessed and used, evaluate and improve our services (including by developing new products and services and managing our communications) and monitor and measure the effectiveness of our advertising.

·         Security. Ensure the security and integrity of our services.

·         Third party relationships. Manage our vendor and partner relationships.

·         Enforcement. Enforce our Terms of Service and other legal terms and policies.

·         Protection. Protect our and others’ interests, rights and property (e.g., to protect our Users from abuse).

·         Complying with law. Comply with applicable legal requirements, such as tax and other government regulations and industry standards, contracts and law enforcement requests.

We process your personal information for the above purposes when:

·         Consent. You have consented to the use of your personal information in a particular way. When you consent, you can change your mind at any time.  

·         Performance of a contract. We need your personal information to provide you with services and products requested by you, or to respond to your inquiries. In other words, so we can perform our contract with you or take steps at your request before entering into one.

·         Legal obligation. We have a legal obligation to use your personal information, such as to comply with applicable tax and other government regulations or to comply with a court order or binding law enforcement request.

·         Legitimate interests. We have a legitimate interest in using your personal information. In particular, we have a legitimate interest in the following cases:

o    To operate AQUAretail business and provide you with tailored communications to develop and promote our business.

o    To analyse and improve the safety and security of our services - we do this as it is necessary to pursue our legitimate interests in ensuring The Silver Sprite is secure, such as by implementing and enhancing security measures and protections and protecting against fraud, spam and abuse.

o    To provide and improve the Services, including any personalized services - we do this as it is necessary to pursue our legitimate interests of providing an innovative and tailored offering to our Users on a sustained basis.

o    To anonymise and subsequently use anonymised information.

o    To protect your vital interests, or those of others. 

6. How we share your personal information

We share personal information in the following ways:

·         Affiliates. We share personal information with our affiliates when it is reasonably necessary or desirable, such as to help provide services to you or analyse and improve the services we or they provide.

·         Following the law or protecting rights and interests. We disclose your personal information if we determine that such disclosure is reasonably necessary to comply with the law, protect our or others’ rights, property or interests (such as enforcing our Terms of Service) or prevent fraud or abuse of AQUAretail or our Users. In particular, we may disclose your personal information in response to lawful requests by public authorities, such as to meet law enforcement requirements.

·         Advertising. We share personal information with third parties so they and we can provide you with tailored advertising and measure and monitor its effectiveness. For example, we may share your pseudonymized email address with a third party social media platform on which we advertise to avoid serving AQUAretail ads to people who already use AQUAretail.

·         Business transfers. If we're involved in a reorganization, merger, acquisition or sale of some or all of our assets, your personal information may be transferred as part of that deal or the negotiation of contemplated deals. 

7. Your rights and choices

Where applicable law requires (and subject to any relevant exceptions under law), you may have the right to access, update, change or delete personal information.

You can access, update, change or delete personal information either directly in your Account or by contacting us at mary@aquaretail.co.uk to request the required changes. You can exercise your other rights (including deleting your Account) by contacting us via your Account or at the same email address. Please note that we may need to verify your identity in connection with your requests, and such verification process may, if you do not have access to your Account, require you to provide us with additional information (e.g. proof of identity). Even if you have access to your Account, we may request additional information if we believe it is necessary to verify your identity. If we are unable to verify your identity or request, we may not, in accordance with applicable law, be able to fulfil your request.

You can also elect not to receive marketing communications by changing your preferences in your Account or by following the unsubscribe instructions in such communications.

Please note that, for technical reasons, there is likely to be a delay in deleting your personal information from our systems when you ask us to delete it. We also will retain personal information in order to comply with the law, protect our and others’ rights, resolve disputes or enforce our legal terms or policies, to the extent permitted under applicable law.

You may have the right to restrict or object to the processing of your personal information or to exercise a right to data portability under applicable law. You also may have the right to lodge a complaint with a competent supervisory authority, subject to applicable law.

Additionally, if we rely on consent for the processing of your personal information, you have the right to withdraw it at any time and free of charge. When you do so, this will not affect the lawfulness of the processing before your consent withdrawal.

8. How we protect your personal information

While no service is completely secure, we are dedicated to keeping personal information safe. We maintain safeguards that are intended to appropriately protect against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse and any other unlawful form of processing, of the personal information in our possession. We employ security measures such as using firewalls to protect against intruders, building redundancies throughout our network (so that if one server goes down, another can cover for it) and testing for and protecting against network vulnerabilities.

9. How we retain your personal information

We retain personal information regarding you or your use of our services for as long as your Account is active or for as long as needed to provide you with the services. We also retain personal information for as long as necessary to achieve the purposes described in this Privacy Policy, for example, to comply with our legal obligations, to protect us in the event of disputes and to enforce our agreements and to protect our and others’ interests.  

The precise periods for which we keep your personal information vary depending on the nature of the information and why we need it. Factors we consider in determining these periods include the minimum required retention period prescribed by law or recommended as best practice, the period during which a claim can be made with respect to an agreement or other matter, whether the personal information has been aggregated or pseudonymised, and other relevant criteria.

You may delete your Account by contacting us at info@thesilversprite.co.uk and we will delete the personal information we hold about you (unless we need to retain it for the purposes set out in this Privacy Policy).

Please note that in the course of providing our services, we collect and maintain aggregated, anonymised or de-personalised information which we may retain indefinitely.

10. Data transfers

Personal information that you submit through our services may be transferred to countries other than where you live, such as, for example, to servers in the U.S. We also store personal information locally on the devices you use to access the services.

Your personal information may be transferred to countries that do not have the same data protection laws as the country in which you initially provided the information.

We rely upon a number of means to transfer personal information which is subject to the European General Data Protection Regulation (“GDPR”) in accordance with Chapter V of the GDPR.  These include:

·         Privacy Shield. We transfer, in accordance with Article 45 of the GDPR, personal information to companies that have certified their compliance with the EU-U.S. or Swiss-U.S. Privacy Shield Frameworks (each individually and jointly, the “Privacy Shield”), including Squarespace, Inc.

·         Standard data protection clauses. We may, in accordance with Article 46 of the GDPR, transfer personal information to recipients that have entered into the European Commission approved contract for the transfer of personal data outside the European Economic Area.  

·         Other means. We may, in accordance with Articles 45 and 46 of the GDPR, transfer personal information to recipients that are in a country the European Commission or a European data protection supervisory authority has confirmed, by decision, offers an adequate level of data protection, pursuant to an approved certification mechanism or code of conduct, together with binding enforcement commitments from the recipient to apply the appropriate safeguards, including as regards data subjects’ rights, or to processors which have committed to comply with binding corporate rules.

You can find out more information about these transfer mechanisms here.

11. Privacy Shield

AQUAretail’s hosting provider, Squarespace, Inc. has certified its compliance to the Privacy Shield.

Squarespace is committed to treating personal information received from the European Economic Area, Switzerland and the United Kingdom pursuant to the Privacy Shield Frameworks in accordance with the applicable Principles. You can find our certification here and you can learn more about the Frameworks and Principles by visiting https://www.privacyshield.gov/.

Squarespace’s accountability for personal information we receive under the Privacy Shield and subsequently transfer to a third party is described in the Privacy Shield Principles. In particular, we may use third parties to process data on our behalf as described in this Privacy Policy, and we remain liable if they do so in a manner inconsistent with the Privacy Shield Principles, unless we prove that we are not responsible for the event giving rise to the damage.

If you have a question or complaint you believe to be within the scope of our Privacy Shield certification, please contact us first at mary@aquaretail.co.uk, or using the contact details in the “How to contact us” section below. We'll respond within 45 days.

For any complaints that we or Squarespace can’t resolve directly, JAMS is the independent organization responsible for reviewing and resolving complaints about our Privacy Shield compliance. You can contact JAMS free of charge at https://www.jamsadr.com/eu-us-privacy-shield. JAMS is an alternative dispute resolution provider based in the U.S.

If your concern still isn't addressed by JAMS, you may be entitled to a binding arbitration under the Privacy Shield Principles. For purposes of enforcing compliance with the Privacy Shield, Squarespace, Inc. is subject to the investigatory and enforcement authority of the U.S. Federal Trade Commission.

12. How to contact us

 If you have questions, comments or complaints about this Privacy Policy or our privacy practices or if you would like to exercise your rights and choices, please email us at mary@aquaretail.co.uk  or write to us at the addresses below:

AQUAretail, The Place on the River, 9 The Island, Thames Ditton, Surrey KT7 0SH UK